The Twitter World Cup
Records have been falling all over the pitch in the last few weeks of the FIFA World Cup – from Tim Howard’s 15-save goalkeeping masterclass against Belgium to the 136 group-stage goals – and social media is no different, with both Twitter and Facebook platforms both registering record numbers of interactions.
Facebook hosted a record one billion interactions for the first time in its 10-year history during this year’s World Cup.
While on Twitter, a total of 16.4 million tweets were sent during Brazil’s last-16 penalty triumph over Chile, including 388,985 tweets during the final moments that saw the unfortunate Gonzalo Jara miss the decisive spot-kick – earning the even more unfortunate title of becoming the most tweeted-about event in the history of social media.
That record total broke the previous figure set during the 2014 Super Bowl when 382,000 tweets were sent per minute and also topped US election night in 2012, with 327,452 tweets.
