Two Circles Announces International Growth
Two Circles has announced international expansion plans after 2015 saw revenue and growth for the company at over 50%, with emphasis on international client work.
As a result of this growth the agency, which was shortlisted for Agency of the Year for the BT Sport Industry Awards 2016, has announced it is building a mainland Europe team to be based in Switzerland, as well as adding resources to expand its offering in the United States through ESP Properties offices in New York and Chicago.
Two Circles has also made changes to its management team, with Matthew Entwistle joining from his role as operations director at Monsoon Accessorize to become group managing director and Dale Kirsop, formerly head of membership at the Guardian, appointed commercial operations director.
Phil Stephan, Jackie Hunter and Kristian Gotsch, who are already members of the Two Circles team, will take on leadership responsibility for the agency’s global consulting offer, technology development and European growth respectively, with Kristian Gotsch leading the Swiss presence. Claire Rogan continues as finance director and will also assume this role across the wider ESP Properties business in EMEA.
The two co-founders of Two Circles also assume new roles as Gareth Balch takes over as CEO from Matt Rogan who will now take the role of chairman.
Gareth Balch, CEO Two Circles, said: “The last four years have been an incredible journey for Two Circles and I am extremely proud of what our team has achieved. The international platform afforded to our business through ESP Properties and GroupM has accelerated our move to the next level. Our key focus now will be on consolidating our reputation by continuing to deliver quality client work across all client revenue streams – fan, brand and media, while at the same time expanding our offering internationally”.
John Kristick, global CEO ESP Properties, commented: ”We identified early the huge potential of what Two Circles had to offer to the sports and entertainment market in terms of helping federations, leagues, teams and other organizations develop a much greater understanding of their audience and fan base in order to drive all major revenue streams. We see this capability as core to our ESP proposition, and are delighted to be working with such a talented and driven management team to realise the opportunity in front of us.”
