Two Circles Expands European Portfolio
Two Circles has been appointed by the Danish Football Association (DBU) to help it develop an understanding of Danish football fans and grassroots players.
The relationship will help DBU place insight within its fan and player engagement strategy through the use of data.
Two Circles will assist DBU to create new products and experiences as well as help grow participation in football throughout Denmark.
Katja Moesgaard, CEO, DBU A/S, said: “Our partnership with Two Circles allows us to truly put fans and players at the centre of our approach. Having a clearer picture of any stakeholder’s preferences allows us to build new experiences and products which match the football fans’ wishes and expectations.”
Kristian Gotsch, client services director, EMEA, Two Circles, added: “We are delighted to be working with DBU on this exciting project which includes everyone involved in football whether as a fan, active player or both. The DBU’s forward thinking approach to working more effectively with data provides unique opportunities to achieve their goals in fan engagement, partner activation and football participation.”
