Two Circles mark continued growth with acquisition
Two Circles has announced the acquisition of a US-based intelligence platform for fans and partnerships, KORE.
London-headquartered Two Circles will enhance the company’s proprietary technologies and ‘support its unique data-driven approach’ following the deal.
The news follows a significant period of growth for the agency, which was springboarded by its acquisition by Charterhouse Capital Partners at the start of 2024.
Two Circles has since gone on to acquire content production agency Let It Fly Media in March and added strategic investment from Otro Capital and Bolt Ventures in September to further fuel its growth and strategic opportunities in North America.
The latest development further demonstrates Two Circles’ commitment to the US, where it has doubled revenues and tripled its employee base over the last year, which has resulted in significant wins in the region including the addition of the NFL, PGA of America and Kentucky Derby to its client roster.
The global growth has also seen Two Circles recently open offices in Germany.
Gareth Balch, CEO and Co-Founder, Two Circles, said, “This is a significant moment for the sports and entertainment industry. The leading organisations will grow by knowing fans best and having a deeper understanding of where tomorrow’s revenue growth will come from. The team at KORE, who we have long admired, have been pioneers in using technology and intelligence to help sports and entertainment organisations grow revenues.
“We believe that combining our businesses can revolutionize the industry we love, creating more opportunities and more revenue for our clients through smarter measurement, richer business insights and more actionable fan data.”
Chris Warren, Charterhouse Partner, added, “Since partnering with Two Circles in January, we have been excited to support Gareth and his team’s progress in implementing their vision for building a better future for the sports industry.
“This latest acquisition will complement Two Circles’ highly successful, data-driven approach and is another successful milestone for the business as it expands in key markets such as the US. We look forward to continuing to leverage our deep expertise in the business services sector and aligned strategic approach with the Two Circles team to drive the company’s international growth strategy.”
Elsewhere in the business, Two Circles’ recent client wins include a ten-year contract extension with golf’s The R&A to grow its ticketing and premium offering; a partnership with World Rugby to grow sponsorship and new direct-to-consumer revenues; and a new long-term contract with UEFA.
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