Two Circles In Mcc Partnership
Two Circles, the data driven sports agency, has been appointed by Marylebone Cricket Club (MCC) to develop and improve the Club’s customer data management.
As part of the partnership, Two Circles will be building data warehouse and developing new marketing tools for MCC with the brief being to help MCC to continue to reinforce the position of Lord’s as the Home of Cricket across several marketing and sales platforms such as membership, hospitality, ticketing and retail.
Elly Cockcroft, MCC head of marketing, said: ‘Despite the unique heritage and tradition of MCC, it is vital that we continue to market ourselves effectively using the very latest strategies and technologies. Two Circles is helping the Club to bring customer insight to the forefront of the business and making data central to the marketing strategy.’
Phil Stephan, Two Circles consultant and project lead, added: ‘This is a great programme for us to be working on. MCC offers a wide range of products and services to its customers and the challenge of developing an integrated data infrastructure and co-ordinated customer insight with effective customer targeting and contact strategies is an exciting one. Data marketing has matured significantly over the last few years and we look forward to applying the latest techniques to assist this great institution in its efforts to maximise commercial revenue and create great customer experiences.’
