Two Circles Renews Uefa Women’s Football Agreement

Two Circles will remain as the exclusive sponsorship agency of UEFA Women’s Football, through a renewal of its agreement with European football’s governing body.

The deal was first signed in 2018, when UEFA decided to launch a separate commercial rights programme for its women’s football properties.

Under the extension, the London-based sports marketing giant will also oversee the exclusive media sales for the UEFA Women’s Champions League for the 2025-2030 commercial cycle.

This covers marketing rights for the UEFA Women’s Euro 2029, as well as the Women’s Champion’s League, Women’s Futsal Championship and youth competitions.

Since the previous commercial cycle, UEFA’s number of global women’s football partners has more than doubled, increasing from five to 11.

The Women’s Euro 2022 tournament in England reached a record cumulative live viewership of 374 million across 197 territories. Accordingly, a record 574,875 spectators attended matches throughout the competition.

Meanwhile, the final between England and Germany drew the highest attendance of any match across the men’s and women’s Euro championships, with 87,192 fans at Wembley Stadium.

At club level, the  Women’s Champions League semi-final in 2022 between Wolfsburg and Barcelona set an attendance record for a women’s football match, as 91,648 watched from the Camp Nou.

“We have made huge strides and this new commercial cycle will cover the next great leap in women’s football’s development in Europe,” said Nadine Kessler, UEFA’s Managing Director of Women’s Football.

“European competitions, both for national teams and for clubs, are at the forefront of the global game and we are convinced that these competitions and our innovative development projects will attract purpose-led partnerships, that support the movement and thus will help us to set new benchmarks across the board.

“We are excited to have Two Circles on board to help us maximise the value and exposure of our game and to achieve our ambitious strategic growth targets.”