Two Circles secures latest investment boost

A New York-based sports private equity firm, Otro Capital, has announced it is making a strategic investment in global sports company Two Circles.

In addition, German venture capital company Bolt Ventures has also invested alongside Charterhouse Capital Partners and Otro as London-based Two Circles receives a boost with the latest funding.

These two new investors have led to the creation of a newly established Two Circles North America Operating Board, chaired by Otro Partner and Co-Founder, Alec Scheiner who will also join the Global Two Circles Board of Directors.

The news follows a significant of period of growth for Two Circles in North America. It has recently doubled its revenue and tripled its number of staff, after several significant wins in the region. These include the addition of MLB and Kentucky Derby to its roster and the creation of its new collegiate business vertical aimed at professionalizing the NIL/revenue generating landscape for student athletes and their universities.

Two Circles will now hope to grow in further in the region with the support of Otro Capital, which recently made headlines for a notable €200m investment in the Alpine F1 Team in partnership with athletes Travis Kelce, Patrick Mahomes and Rory McIlory.

Alec Scheiner, Otro Partner and Co-Founder, commented, “We’ve admired Gareth and the proposition at Two Circles for years. Gareth has built Two Circles into one of the most sophisticated and data driven offerings in sports and its significant growth and levels of client satisfaction are the most impactful we’ve seen. We are thrilled to partner with Gareth, Charterhouse, David, and the entire Two Circles team.”

Gareth Balch, Two Circles Co-Founder and CEO, said, “The team at Otro will be great partners. We have been really impressed by their understanding of the huge role technology will play in accelerating commercial returns for sports properties, as well as their extensive expertise in operating those properties and in sport investing.

“With continued backing from Charterhouse, the investments from Otro and Bolt Ventures will provide the catalyst to grow our reach and tech-enabled services across North America for brands and properties ready to use first-party data to grow their own direct-to-consumer and B2B programs.”

Two Circles, the tech-enabled services company for global sports and entertainment, boasts NFL, Formula 1, English Premier League and LA28 on its partnership roster.