Two Circles & Special Olympics GB Sign Partnership To Raise $1m

Special Olympics Great Britain will become the Official Charity of Two Circles for the next three years, in a partnership which will see the sports marketing agency commit to raising over $1m for the organisation.

The pro-bono partnership will see Two Circles create commercial strategies for Special Olympics GB in a bid to bring in new sponsorship deals, greater fundraising revenue and stronger digital engagement.

The agency also says it will help Special Olympics GB to influence diversity and inclusion agendas within businesses and support its ambitions to host a Special Olympics World Games in the UK. The agency says it will also look to support Special Olympics programmes around the world. 

“To have been chosen as Two Circles’ charity partner against stiff competition is a dream come true for our organisation,” said Michelle Carney, CEO, Special Olympics GB. 

“This will be, without doubt, a game-changing partnership for not only Special Olympics GB but more importantly for our athletes and future athletes. The knowledge, expertise and experience Two Circles will bring to our organisation cannot be underestimated and it will undoubtedly help raise long overdue recognition of our athletes and organisation in Great Britain. 

“We are very grateful to everyone at Two Circles for this opportunity, and we look forward to working together to help transform the lives of more people with intellectual disabilities.”

The agency has committed to raising over $1m incremental revenue that will be invested to support Special Olympics GB grassroots inclusive programming and sporting events. Two Circles employees from the agency’s international offices, in London, LA, New York and Bern, will also volunteer at Special Olympics events over the next three years. 

Gareth Balch, CEO, Two Circles, said: “Using sport to make a positive difference in the world is something everyone at Two Circles is hugely passionate about – so coupled with our proven approach to growing commercial revenues for not-for-profits, this partnership makes so much sense for us. 

“Special Olympics were selected in a company-wide vote and we were all hugely inspired by Special Olympics’ commitment to promoting inclusion, equality and acceptance. We’re proud to be giving back in this way, especially during these uncertain times for societies across the world, and can’t wait to see Special Olympics benefit from our work.”