Uci Appoints The Sports Consultancy
The Union Cycliste Internationale (UCI) has appointed London based agency, The Sports Consultancy as the exclusive rights marketing agent to support the sale of sponsorship rights for the 2019 UCI Road World Championships in Yorkshire.
In addition to rights marketing sales, The Sports Consultancy, who was shortlisted at this year’s BT Sport Industry Awards, will also consult around rights valuation, aligning target sponsors and the sales narrative.
The UCI Road World Championships 2019 event in Yorkshire will see the very best male, female, U23 and junior cyclists from around the world compete over eight days.
UCI president Brian Cookson said: “We are looking forward to working with The Sports Consultancy. Their expertise along with their strength and breadth of contacts and methodical, professional approach means that they will be able to hit the ground running and ensure a strong corporate field to mirror that of the world class cyclists.
“With the hosting of the Grand Depart in 2014 and the Tour de Yorkshire rapidly cementing itself as a major international event, Yorkshire is now regarded as the cycling destination in the UK, and we are convinced that the 2019 UCI Road World Championships will be a great success.”
The Sports Consultancy’s director of rights marketing, Marc Hope added: “We are immensely proud to be representing this inspirational event that will see the very best riders demonstrating their talent in the UK. We are confident we will gather a strong line-up of corporate partners who will share in this momentous event.”
The Sports Consultancy’s rights marketing team is headed up by Marc Hope, who most recently led The Sports Consultancy’s rights marketing team for the World Para Athletics Championships and The IAAF World Championships.
The UCI Road World Championships take place in Yorkshire from 22nd to 29th September 2019.
