Uci Locks In French Sponsor

The Union Cycliste Internationale (UCI) has agreed a sponsorship agreement with BigMat, which will see it become an official partner to the 2023 UCI Cycling World Championships.

The agreement means that BigMat, a French building materials retailer, becomes the official building products retail partner of the cycling event, which will take place at various venues in Glasgow and across Scotland from 3^rd to 13^th August 2023.

This year, the 2023 UCI Cycling World Championships will bring together 13 UCI World Championships in what has been described as the ‘single biggest cycling event in history’.

The event will welcome more than 8,000 amateur and elite cyclists from more than 120 countries and crown over 190 UCI World Champions across 13 UCI World Championships, which includes: BMX Freestyle Flatland; BMX Freestyle Park; BMX Racing; Gran Fondo; Indoor Cycling; Mountain Bike Cross-country; Mountain Bike Downhill; Mountain Bike Cross-country Marathon; Para-cycling Road; Para-cycling Track; Road; Track; Trials.

The deal is not BigMat’s first sponsorship move within cycling. The company has partnered UCI teams since the mid-1990s and was also a partner of several UCI World Championships that took place in France in 2022.

UCI President David Lappartient, said, “BigMat has a tradition of supporting cycling, including UCI events for different disciplines. It helps promote cycling not only as a competitive sport, but also as a lifestyle and environmentally-friendly means of transport. To have BigMat as an official partner of the UCI Cycling World Championships will be a fantastic asset to this inaugural event, which as well as catering to the best cyclists in the world, places great emphasis on promoting the joys and benefits of bicycle riding to the wider population.”

Trudy Lindblade, CEO, 2023 UCI Cycling World Championships, added, “With the final preparations underway for the inaugural UCI Cycling World Championships, we are pleased to have BigMat join the Cycling Worlds family as an official partner. Having already provided significant support at previous major cycling events, we welcome their continued investment in the sport as we prepare to deliver the biggest cycling event ever.”

President of BigMat International, Fabrice Maud, commented, “The history of the BigMat International group has always been intrinsically linked to the world of sport, particularly for the values it conveys such as unity, solidarity and team spirit. These values perfectly reflect our cooperative spirit.

“As far as cycling is concerned, we are delighted to be able to renew our support for this sport, which is so dear to all the members of our brand.

“Supporting cycling is also part of our continual promotion of the bike as an eco-responsible way of getting around that helps to protect our planet, not to mention the positive impact that physical activity has on the well-being of every human being. It is therefore only natural for us to support the 2023 UCI Cycling World Championships, which will have a global impact and enable us to strengthen our position in line with our values.”