Uefa Announces Coca-cola As Euro 2020 Sponsor
UEFA has announced that Coca-Cola will become the Non-Alcoholic Beverage Sponsor for UEFA EURO 2020.
The pan-European competition takes place in 12 different cities on the continent – for the first time ever – in what will be the 60th anniversary edition of the tournament.
Coca-Cola’s deal with European football’s governing body will allow the brand to showcase several of its brands, including sports, water and coffee drinks as well as Coca-Cola sparkling beverages.
“We value Coca‐Cola’s continued commitment to European national team football, which is well into its fourth decade, in coming onboard as a sponsor for UEFA EURO 2020,” said Guy‐Laurent Epstein, Marketing Director of UEFA Events.
“Coca‐Cola is a perfect partner for us, not only because of its long association with UEFA, but also because of its ability to unite people and bring them together. This is particularly relevant for UEFA EURO 2020, as for the first time, we are staging the tournament across 12 countries, which will allow more fans than ever to watch top‐level football across the continent.”
Walter Susini, VP Marketing – EMEA, Coca‐Cola said: “We’ve had a long and rich history supporting football at all levels from the grassroots to the world stage.”
“I am delighted that we can continue to share the joy of football with millions of fans, as well as our customers and partners. In 2020, leading up to and during the tournament, we’ll feature a broader array of beverages than ever before to refresh teams and fans alike all across Europe.”
