Uefa Appoints Vero Communications
UEFA has appointed Mike Lee’s Vero Communications to help develop and support its international communications activities.
Lee, the founder of Vero, was the director of communications and public affairs for UEFA between 2000 and 2004 before taking on the communications for London 2012’s successful Olympic bid.
Vero also works with world cycling’s governing body, the UCI, and has been contracted by a number of successful event bidders including Rio 2016 and Pyeongchang 2018.
The agency was also Shortlisted for Best Use of PR, sponsored by Action Images, at the BT Sport Industry Awards for its campaign for Brian Cookson to become UCI President.
The news was announced at the conclusion of UEFA’s Ordinary Congress in the Kazakh city of Astana on Thursday, and comes just weeks after former CNN presenter Pedro Pinto was appointed as UEFA president Michel Platini’s chief of press.
Lee said of the news: ‘With an evolving European football landscape, UEFA is playing a key role in shaping the future and we are delighted to be joining the team to help develop and deliver effective communications to stakeholders and the international media.’
A Vero statement on Thursday added that the company would ‘provide strategic communications support on a key issues and the promotion of major milestones in the European football calendar’.
