Uefa Champions Festival Goes Digital
The 2012 UEFA Champions Festival is being taken to a larger global audience than ever before through innovative digital activity, including live streaming of the Ultimate Champions match for the first time.
During the free four-day football celebration leading up to the UEFA Champions League final, UEFA will use key digital platforms such as Google+, Facebook, Twitter, YouTube and Foursquare as well as a free Android smartphone application to share content from the UEFA Champions Festival in Munich with fans around the world.
The UEFA Champions Festival is now held every year ahead of the Champions League final. Last year, with the match at Wembley Stadium, the festival was staged in Hyde Park – and Sport Industry TV went along to take a look.
For the first time, the Ultimate Champions match will be streamed live across UEFA.com, Google+ and YouTube.
The match will feature European footballing legends such as Cafu, Fabio Cannavaro, Patrick Vieira, Samuel Eto’o, Gianfranco Zola and Roy Makaay.
In addition, UEFA is launching a new global Foursquare campaign to engage fans at the festival and around the world.
Additionally, fans can ‘check in’ anywhere they are watching the 2012 UEFA Champions League final by using the phrase ‘UEFA Champions League’ as a shout and can unlock the official Foursquare UEFA Champions League final badge.
Alexandre Fourtoy, UEFA’s Director of Communications, said: ‘This is going to be a true digital festival. Our goal is to engage fans in Munich, as well as those around the world, in the UEFA Champions League final festivities by using a range of digital platforms that are easy to use and interact with. We hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the UEFA Champions League and UEFA Women’s Champions League to life for those fans who can’t attend the event.’
