Uefa Completes Cl Sponsor Line-up

Ahead of the start of the 2009/10 UEFA Champions League, UEFA has announced that it has sold its full complement of sponsorship slots for the next three year rights cycle running 2009-2012.

The six sponsor structure, introduced for the 2006-2009 period, remains in place with five existing backers – Heineken, Sony, MasterCard, PlayStation and Ford – all renewing their deals and banking partner UniCredit taking the final space.

While no financial elements of the deals have been released, the sponsorship fees are believed to be on a par with the previous rights cycle.

All the sponsorship deals have been negotiated by TEAM Marketing, UEFA’s exclusive marketing agency for the Champions League.