Uefa Extends Champions League Licensing

UEFA is looking to significantly increase the revenue it derives from its
licensing programme for the Champions League after announcing the development of
an extended range of branded merchandise.

The new licensed product collections will be comprehensive and will include;
watches, eyewear, stationery, writing instrument, travel goods, gifts and men’s
accessories.

Warner Bros. Consumer Products has been appointed to manage the licensing
programme on a worldwide basis.

The first product collection is expected for spring of 2007 in time for the
build-up to the UEFA Champions League final in Athens. Retail roll-out will
include an online component to allow fans worldwide to access the new
collection.

The extension of the licensed product range is aimed at helping to promote
the global approach of the competition through their availability via a wide
range of distribution channels.

Commenting on the agreement director of UEFA marketing and media rights,
Philippe Le Floc’h said: ‘With the launch of the new UEFA Champions League
identity this season we were keen to utilise opportunities to maximise the brand
visibility. Extending the UEFA Champions League experience into a selective
range of quality products that are widely available will bring the UEFA
Champions League closer to the fans.’