Uefa Extends Hyundai Euro Deal
European football governing body UEFA has renewed its sponsorship deal with long-standing commercial partner Hyundai to appoint the motor company as the official automotive partner for both the Euro 2012 and Euro 2016 tournaments.
The agreement means that Hyundai-Kia will become the exclusive supplier of vehicles for the next two final tournaments of UEFA’s flagship national team competition.
In addition to the two above-mentioned European Championships, as a member of the UEFA EUROTOP commercial programme, Hyundai-Kia will also be the official automotive partner for all UEFA EUROTOP competitions until 2017 including the UEFA European Under-21 Championship (2011, 2013, 2015 and 2017), the UEFA Women’s European Football Championship (2013 and 2017), and the UEFA European Futsal Championship (2012, 2014 and 2016).
As part of its sponsorship agreement, which includes integrated broadcast sponsorship rights in Europe, Hyundai-Kia will activate various marketing and promotional campaigns.
Hyundai Motor Company has been a long-standing partner of UEFA since Euro 2000 in Belgium/Netherlands.
