UEFA has launched a new digital campaign to mark the start of the Champions League group stages.
Entitled That#UCLFeeling aims to ‘capture the essence of the competition’, according to UEFA, and will encourage fans to share what the competition means to them.
The campaign will highlight some of the most memorable moments of the competition’s 28-year history, and kicks off with a montage including some of the greatest moments, such as Zinedine Zidane’s volley for Real Madrid against Bayer Leverkusen in the 2002 final, and Patrick Kluivert’s late winner for Ajax against AC Milan to win the 1995 competition.
Throughout the tournament, fans will also be offered the chance to win money-can’t-buy prizes and experiences designed to bring ‘That #UCLFeeling’ to life.