uefa Signs Long-term Tech Sponsor
UEFA has announced a new eight-year partnership with French digital transformation specialist Atos covering competitions involving national teams.
As part of the agreement, Atos will help UEFA manage, improve, and optimise its technology landscape and operations with the overall aim of ‘organising and supporting national team football events’.
This will see Atos involved in a number of UEFA tournament over the coming years, including the UEFA EURO, UEFA Nations League Finals, European Qualifiers, UEFA European Under-21 Championship, and the UEFA Futsal EURO.
Guy-Laurent Epstein, UEFA Marketing Director, said, “We are delighted to be partnering with Atos, who are committing themselves as a key partner of UEFA national men’s team football for the next eight years.
“The world is becoming more digitalised and with Atos onboard as our technology partner, we are ensuring we will have all the necessary technological expertise to help deliver our competitions to the millions of fans around the globe.”
Atos will be responsible for managing and securing the underlaying hybrid-cloud environment and the infrastructure required to host UEFA’s services, applications, and data as well as offering its cybersecurity services.
Stéphane Igolen, UEFA Services and Management Director, added, “We are pleased to advance into a new phase of technological growth with this partnership with Atos and look forward to working alongside them.”
Nourdine Bihmane, Co-CEO in charge of tech foundations at Atos, commented, “Our teams will leverage their expertise in cloud, cybersecurity, integration, digital sovereignty and digital workplace services to manage and modernize UEFA’s digital backbone to deliver outstanding events for the benefit of all football fans. Today a new great sporting and technological story has begun!”
Switzerland-based CAA Eleven played a crucial role in the deal as the exclusive marketing agency of UEFA. The company was appointed to manage commercial rights to UEFA national team football competitions, including the UEFA European Football Championship; the UEFA Nations League; the European Qualifiers; the UEFA European Under-21 Championship; and the UEFA European Futsal Championship.
