UFC Backs British Judo Champs
The Ultimate Fighting Championship (UFC) has agreed a new partnership with British Judo that will see the mixed martial arts promoter become the title sponsor of the 2015 edition of the British Open Judo Championships.
UFC will now put its name to the event at Wembley Arena in July, and will also have an advertising presence on British Judo’s website and social media platforms.
The partnership aims to stimulate grassroots participation in judo, a core discipline used by a number of UFC stars.
British Judo chief executive Andrew Scoular said: ‘We are absolutely thrilled at our new partnership with UFC, which will bring about many mutual benefits for both the organisations and the sports of MMA and judo in the UK.’
‘We look forward to developing other sponsorship and advertising opportunities with UFC in the future.’
‘By partnering with such a leading martial arts brand as UFC, we will receive significant added exposure for British Judo as a core martial art and the partnership will be instrumental in raising the profile of the sport of judo, ultimately leading to increased participation for young people. British Judo’s values include discipline and responsibility. These along with respect and ethics are shared by UFC.’
Garry Cook, the chief global brand officer for the UFC, added: ‘The 2015 British Open Judo Championships will be a fantastic event and an important stage on which athletes can perform and promote their sport. Judo is a key component of mixed martial arts, and we are excited at the prospect of bringing together UFC fans, judo supporters and practitioners of both sports.’
