JD and UFC join forces in Europe
UFC and JD Sports have formed a new European marketing partnership, making JD Sports the lifestyle and sportswear retail partner of UFC.
Building on previous activations in 2024, the partnership will see JD branding featured at European UFC events, starting with UFC Fight Night: Edwards vs Brady, 22nd March at the O2.
Collaborative digital content and fan-centric events across Europe are also planned.
To launch the partnership, JD and UFC are hosting The Greatest Walkout activation at Westfield Stratford from 21st-23rd March.
Neil Corrie, Brand Director EMEA at JD, said, “Our JD community has shown an incredible passion for UFC, and we are listening. This partnership marks the beginning of a series of events and content opportunities designed to create real connections between our consumers and the world of UFC.”
Nicholas Smith, Senior Vice President of Global Partnerships for TKO, said, “JD is a brand at the forefront of youth culture. It is a perfect match for UFC’s dynamic and passionate fanbase. We look forward to engaging and inspiring audiences across Europe like never before.”
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