UFC Partners With Snapchat
The Ultimate Fighting Championship (UFC) has agreed a multi-year partnership with social media platform Snapchat.
As part of the deal, Snapchat will cover a selection of events under its live product, starting with UFC 200, Cormier versus Jones 2 on 9th July in Las Vegas.
Fans will be able to share video and photo snaps to a dedicated Snapchat Live story, which will then be available for fans globally for 24 hours after the event.
Across all social media platforms, UFC stated it currently has over 46 million followers and on Snapchat UFC shows press conferences, Q&A’s, workouts, media days, weigh-ins and behind-the-scenes footage.
UFC executive vice-president of global marketing partnerships, Michael Mossholder, said: “Collaborating with Snapchat gives us a great opportunity to align our partners with exciting live content that was previously not accessible to our fans.”
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