UFC Pins Down Bet365 Partnership
UFC has extended its partnership with bet365 for the third year running.
As part of the renewal, the UK gambling brand will remain the official sportsbook partner for UFC in the UK & Ireland.
This year, the agreement will extend to further regions with EU territories including Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain, and Sweden included in the deal.
The renewed partnership will also see the addition of ‘Bet Builder’, which allows fans to create the bet they want by selecting from multiple markets for the same bout, which can be combined into one single bet.
IMG ARENA – a sports data and technology supplier for the betting, media, and performance sectors and an official partner of the UFC – will also be providing a variety of features to the bet365 app and website, including UFC’s official data feed and in-screen live streaming of UFC bouts, to enhance the betting experience of all UFC events for bet365 customers.
The sportsbook will also continue with the dedicated YouTube channel ‘One on One’, where UFC commentator Laura Sanko presents exclusive content for fans.
The announcement of UFC’s renewal with bet365 comes ahead of UFC’s return to London on 22nd July at The O2 Arena, which will feature bet365 event branding when the UK’s Tom Aspinall makes his comeback in a heavyweight battle against Marcin Tybura.
bet365 will also continue as the presenting partner of the Cage Warriors playlist on UFC Fight Pass and the incredibly popular series on UFC President Dana White’s social channels, ‘If You Don’t Know, Now You Know.’
A bet365 spokesperson, said, “We are delighted to extend our partnership with UFC for a third consecutive year, 2023 will be our biggest and most exciting year yet for our customers, with the launch of two new enhancements to our UFC betting experience. From UFC 290: Volkanovski vs Rodriguez this weekend, our customers will be able to bet on UFC via our market-leading Bet Builder product, and existing customers will also be offered live streaming for UFC events as an in-app feature.’’
Nicholas Smith, UFC Vice President of Global Partnerships, added, “bet365 have been such a great partner over the years. Not only are they invested in growing the sport of MMA by creating bespoke and educational content, but they share UFC’s vision of innovation and creativity to deliver fans and customers the best experience possible. We look forward to growing and expanding this partnership for years to come.”
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