UK agency leads Decathlon’s latest campaign

UK advertising agency Abbott Mead Vickers BBDO has created a 50-second film for French sports equipment retailer Decathlon.

The campaign, which has been developed to promote Decathlon’s BuyBack service, highlights forgotten sports equipment left to gather dust in people’s homes.

Directed by Sye Allen through London-based Red Studios, the film uses in-camera effects to give the items a face and has been entitled Dreamin’.