UK Athletics Appoints The Sports Consultancy

24 Jul 2016 | tshego

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The Sports Consultancy has been appointed by UK Athletics as its exclusive rights representative to market its sponsorship and partner opportunities ahead of the Tokyo 2020 Olympic Games.

The four-year deal will cover the Anniversary Games, British Championships, the UK-hosted Diamond League and Indoor Grand Prix.

The consultancy has already secured deals with Müller as title partner, Nissan as official car supplier of the Anniversary Games and Strathmore as official water.

UKA chief executive, Niels de Vos said: “We are very much looking forward to working with Marc and his team at The Sports Consultancy. Their work has already led to the recent appointments of Muller and Strathmore as British Athletics partners and we are confident many more will follow.

“This is a hugely exciting time to be involved with British Athletics as we head toward a summer of World Athletics in 2017, two back to back world championships that will showcase our athletes to the world.”

Marc Hope, director of rights marketing, commented: “We are thrilled to be representing British Athletics at a time when we have such exciting, new talent coming through and we are hosting a number of world class athletics events.”

The local organising committee for London’s hosting of the 2017 IAAF World Championship, agreed a similar partnership with The Sports Consultancy last month.