UK Athletics Gets New Sponsor

21 Jan 2010 | sigadmin

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Revlon’s Mitchum Endurance Anti-Perspirant and Deodorant has struck a deal to be an official sponsor of United Kingdom Athletics (UKA) and The Aviva GB & NI Athletics team.

The three-year deal is the first to be brokered by SMG Sports – the new media-led sponsorship consultancy formed in joint venture between Starcom MediaVest Group UK and Sports Insight.

SMG Sports has devised an integrated media plan for Mitchum Endurance, with the athletics sponsorship sitting at the centre of the brand’s marketing for the next three years.

The communications plan begins this month when UKA holds its first indoor athletics event of the season, the Aviva International Match in Glasgow.

SMG Sports was launched in July 2009; its team is headed by former Manchester United business development manager Vange Kourentis and Starcom MediaVest Group Director Elliot Parkus.