Shorts: UK Athletics, Brentford FC, Kate Miller

UK Athletics has signed a new multi-year deal with restaurant brand The Ivy Collection.

The agreement sees The Ivy Collection become the official hospitality partner of UK Athletics and British Athletics. The restaurant group will provide hospitality support across a range of UK Athletics (UKA) events, including private dining experiences and promotional opportunities.

In return, the brand will receive visibility across UKA’s digital platforms, fan communications and event channels. The partnership will also include athlete appearances, VIP ticketing, photography opportunities, and joint digital content throughout the year as UKA builds towards Birmingham 2026.

Jack Buckner, CEO of UK Athletics, said, “We are thrilled to welcome The Ivy as our Official Hospitality Partner. The brand is synonymous with quality, creativity and unforgettable experiences – values that resonate strongly with our ambitions for the sport. We look forward to working closely together to elevate the hospitality offering across our events and engage audiences in new and inspiring ways.”

Brentford FC have renewed their partnership with Visit Tampa Bay for a third consecutive season.

The tourism body will continue as the club’s North American destination partner for the 2025/2026 season. The partnership will again feature a ‘Visit Tampa Bay Matchday Takeover’ at the Gtech Community Stadium, alongside digital marketing campaigns and player content creation.

The renewal follows two previous seasons which included fan competitions and fundraising for the club’s Heart of West London charity partnership. This saw players create artwork with Tampa-based artist Dylan Perry, which was auctioned to raise money for Royal Brompton and Harefield Hospitals Charity.

Adam Ward, Head of Partnership Services, Brentford FC, said, “Brentford stands out in the Premier League because we give our fans a top-class matchday experience. Visit Tampa Bay have been fantastic in taking this to another level. We love seeing our fans faces when they win a holiday at the Gtech as VIPs. Visit Tampa Bay help make our matchdays special, so we’re very happy that they are renewing with us for a third season.”

Tottenham Hotspur have appointed Kate Miller as the club’s new Chief Communications Officer.

Miller joins the Premier League club from the England & Wales Cricket Board (ECB), where she has held the same position since July 2019. She is set to make the move to the club.

In her new role, Miller will lead on supporter engagement, media relations, reputation management, and corporate social responsibility, with a focus on enhancing the club’s relationship with its supporters.

Kate said, “I’m thrilled to join the fantastic team at Tottenham Hotspur. Fresh from lifting European silverware and with a world-class stadium, inspired leadership, brilliant new managers across our men’s and women’s sides, and a Foundation doing incredible work in the community, the Club is perfectly placed to build on its success. I can’t wait to get started and contribute to the journey ahead.”

Vinai Venkatesham, CEO, Tottenham Hotspur, said, “I’m delighted that Kate will be joining our Executive team as our Chief Communications Officer.  She brings significant skills and experience which will help us in a number of areas including how we best communicate to our supporters and other audiences.”

The Professional Squash Association (PSA) has renewed its broadcast agreement with French free-to-air channel Sport en France for the 2025-26 season.

The deal will see 10 PSA Squash Tour events shown live, building on a partnership from the second half of the 2024-25 campaign. The initiative is part of a wider strategy by Sport en France and the Fédération Française de Squash to increase the sport’s accessibility ahead of its debut at the Olympic Games Los Angeles 2028.

The agreement also includes the return of the magazine show, ‘Squash, le mag’, for a second season, alongside new monthly content shared across Sport en France’s social media platforms.

Melissa Soobratty, PSA Head of Media & Marketing, said, “We are delighted to renew our partnership with Sport-en-France, continuing to bring the spectacular action of world-class competitive squash to the masses, in the lead up to the LA28 Olympics. France has some fantastic squash players. It’s great that their impressive talents can be appreciated by their home fans with the support of Sport en France’s coverage.”

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