Ukactive Announces Great British Week Of Sport

Ukactive has announced a new celebration of sport and physical activity with the creation of the Great British Week of Sport.

The first edition of the campaign will highlight the power that sport has on mental and social wellbeing as well as physical health.

Taking place from Saturday 19th to Sunday 27th September, the campaign will run in partnership with Sport England, the UK Government and the European Commission and will involve a host of other physical, mental and social wellbeing organisations such as youth organisation Street Games, mental health charity Mind and fitness brand Les Mills.

“We are delighted to launch the Great British Week of Sport, celebrating everything that’s great about our passion for physical activity and sport,” said Baroness Tanni Grey-Thompson, Chair, ukactive.

“We are living in challenging times, which makes it all the more important we celebrate the incredible spirit and unity through sport and activity that makes our communities stronger.

“Every day, taking part in physical activity and sport brings people together in a way that is very unique, making our gyms, leisure centres and sports venues part of our social fabric.

“The Great British Week of Sport will show that physical activity is available to everyone, no matter what your background, age, gender, race or ability, and that being active together is an amazing thing.”

Tim Hollingsworth, CEO, Sport England, said: “Enjoying sport and being physically active can make us all happier and healthier, which is why Sport England is pleased to support the first Great British Week of Sport. 

“We know that sport is a powerful means to bring people together, and so a full week dedicated to showcasing fun and enjoyable activities to encourage people of all ages to get involved means more people should have the opportunity to enjoy the benefits of being active.”

The British public will be encouraged to use the hashtag #BeActive on social media during the week as well as to use the free ‘Active 10’ walking and ‘Couch to 5k’ running apps, in partnership with Public Health England’s Better Health campaign.