Umbro Selects Matta
Sports brand UMBRO has appointed MATTA to be its creative agency for a series of campaigns in 2017/18, including new kit launches for AFC Bournemouth, and current Dutch champions PSV Eindhoven.
MATTA will launch the new five-year partnership between Umbro and AFC Bournemouth – the club’s record kit deal – as the squad moves into its third season in the Premier League.
The campaign, called ‘Next Chapter’, will include a film referencing the recent history of the club, who have had four promotions in seven seasons.
They are also in the process of creating a campaign for current Dutch champions, PSV Eindhoven – which will focus on the unity and inclusivity of the club.
Jason Fairclough, head of marketing at GLD Group (licensees of Umbro) said: “Umbro occupies a unique space in the sports brand market, with its strong heritage as a true, original, classic football brand. We wanted to work with an agency that fully understands this positioning. But moreover we wanted to work with an agency that will help us define what comes next, an agency that has the ability to help evolve our strategies and deliver great content”.
“MATTA demonstrated all of the above during an initial meeting and through their innovative work such as the Emirates FA Cup, and England Lionesses campaigns. I’m delighted to be working with them.”
MATTA’s executive creative director, Matt Campbell added: “It’s really exciting to be working with a brand with such history and iconic style, it’s a brand close to many of our hearts here at MATTA – we look forward to creating some great campaigns with Umbro.”
