Umbro Signs Up As England 2018 Sponsor
The FA and England team sponsor, Umbro, has announced it has become an official partner of the England 2018 bid with the launch of a video viral campaign called ‘I’m In,’ – encouraging everyone to back the bid.
Celebrities from across sport, music and the world of entertainment, including Noel Gallagher, Fatboy Slim, Trevor Nelson, Michael Owen and Alan Shearer all showed their support by creating an 18 second video to tell the world why they are backing England’s bid.
The videos, which focus on why they think England should host the World Cup in 2018, aim to inspire members of the public to post their own 18 seconds of support for the England 2018 campaign through www.umbro.com.
The campaign will run until the decision is made by FIFA in December on who will host the 2018 World Cup.
To encourage people to post their videos Umbro will be offering the chance to win a VIP trip to watch a Euro Qualifying match at Wembley, the competition will run until the end of September.
Further celebrities and public figures will be adding their video messages to those of the public as the campaign progresses over the next few months.
Umbro’s support for England’s 2018 bid means they join current partners Morrisons, BT, British Airways and PriceWaterhouseCoopers.
