Under Armour launch ‘Be The Problem’ campaign

Under Armour has unveiled its new global football campaign, ‘Be The Problem’, a striking call to players to disrupt the system and change the rhythm of the game.

The campaign launched with a cinematic film, blending surreal visuals with haunting narration to showcase the inner mindset of football’s great disruptors. Across the campaign, athletes urge players to break from predictability and force change on the pitch.

Premier League star Pedro Porro and Arsenal manager Mikel Arteta feature in the video, highlighting Under Armour’s presence in UK sports.

Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.