Under Armour Launches Ua Connected Fitness Products
Under Armour has expanded the launch of the brand’s first-ever connected fitness product portfolio designed to help athletes at a variety of levels. The line of devices includes UA HealthBox, the first connected fitness system designed with HTC, which is available to order for the first time in Europe after launching in the US earlier this year.
Also available are UA wireless headphones (in partnership with JBL) while the Spring-launched UA SpeedForm Gemini 2 Record Equipped, the brand’s first smart shoe, completes Under Armour’s Connected Fitness line. These devices are powered by UA Record, the brand’s health and fitness platform.
“UA HealthBox is a revolutionary suite of products that is a world first in connected fitness systems. We continue to strive to make athletes better and UA HealthBox is another new technology that will help athletes of all levels, as they approach training in a 24/7 way” said Chris Bate, managing director Europe, Under Armour.
“We are extremely excited to bring UA HealthBox to Europe, giving athletes the opportunity to take their health and fitness to the next level. This holistic approach will give our consumers a seamless and accurate way to measure their progress through the essential information provided by UA HealthBox – Sleep, Fitness, Activity and Nutrition,” said Jason LaRose, SVP, digital revenue, Under Armour.
“Following the positive response in the U.S. and Canada to UA HealthBox, we’re excited to now bring the world’s first comprehensive connected fitness system to consumers in Europe,” said Wolfgang Muller, executive director – connected products, HTC. “This system contains everything a consumer needs to better manage their health and fitness. Whether you are a high performance athlete or simply committed to improving your health, UA HealthBox is the only system that delivers the complete picture and provides the information and motivation needed to achieve your goals.”
The Under Armour Connected Products portfolio includes; UA HealthBox, The world’s first connected fitness system designed by HTC. The complete system includes UA Band, UA Scale and UA Heart Rate; UA Band, A sport band packed which automatically tracks steps, distance, resting heart rate and sleep, and retail; UA Heart Rate, a compact heart rate monitor that features a micro snap technology designed to provide comfort during workouts; UA Scale, a Bluetooth and WiFi enabled scale that measures weight and body fat percentage, and recognises up to eight individuals; UA SpeedForm Gemini 2 Record Equipped a smart shoe tracks and stores data including time and date, duration, distance, and splits; UA Headphones Wireless, UA Headphones Wireless are engineered by JBL, built for durability and guaranteed to never fall out.
Under Armour is also continuing the brand’s partnerships with HTC and HARMAN International Industries, Incorporated. HTC collaborated with Under Armour on UA HealthBox to engineer and deploy a fully integrated system to transform the health and fitness category. HARMAN, the connected technologies company for automotive, consumer and enterprise markets, partnered with Under Armour to provide sport headphones to athletes who want the ultimate in fit and sound.
