Under Armour Launches Ua Record Platform

Under Armour and HTC have announced a new strategic partnership that will see the brands collaborate for a new product range featuring UA Record, the newest addition to Under Armour Connected Fitness network.

The new activity tracker reportedly has the ability to sync with thousands of fitness tracker apps and users can also share records, pit challenges and track personal feats with their network of up to 20 friends.

Kevin Plank, Founder and CEO, Under Armour, said: “UA Record offers everyone of all fitness levels the ability to proactively manage their health and fitness.

“By syncing the thousands of fitness tracking devices and apps onto its open platform, and creating a visual dashboard of your data, UA Record is a simple and empowering tool designed to help people lead healthier and more active lives.”   

Data features include motion and GPS activity tracking from mobile sensors and third party devices, analysis from individual workouts and a total snapshot of your progress – including steps, sleep, caloric burn, heart rate and weight. 

Members can invite friends within their network to compete in customized health and fitness challenges centered on specific goals. Challenges are based on workout count, total distance, total steps and calories burned.

As part of the new collaboration, Under Armour’s team of designers, sports scientists and athletes will work closely with HTC’s Connected Products business unit, as well as its design and engineering teams.

Peter Chou, CEO, HTC commented: “Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be. By joining forces with Under Armour, one of today’s most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”

Robin Thurston, SVP, Connected Fitness, Under Armour said: “HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.”

In a busy start to 2015, Under Armour recently announced the signing of Andy Murray from adidas last month. 

As well as the tennis star, other Under Armour athletes include Lindsay Vonn, Jordan Spieth and Gisele Bundchen (pictured above).