Under Armour showcase talent with launch of new range
Under Armour has pulled together some its highest profile talent to launch its new Unstoppable range.
Highlighting the brand’s ‘commitment to blending sports performance with urban iconography’, Under Armour’s Unstoppable Showcase at Hoxton Docks saw the space transformed into a ‘premium urban playground’, reflecting the life of modern athletes both on and off the field.
With interactive stations, product displays and exclusive athlete panels, the night was a celebration of Under Armour’s new FW24 Unstoppable collection.
Guests were treated to a special roundtable discussion hosted by Josh Denzel, where top Under Armour athletes including Anthony Joshua and Eddie Nketiah shared insights into their preparation, style, and performance.
“Your self-improvement mentality has to be unstoppable. We’ve all got a great chance here: we’re young, we’re fresh and we still have that fire in our belly. So having an unstoppable mindset is the only way to be. That mentality is key.”
Anthony Joshua
“As a professional athlete, you work a lot to get to where you want to be but then you realize that it just doesn’t stop there… To move forward you have to always find ways to innovate and improve. Because the moment you don’t is the moment decline happens and people start overtaking you.”
Maro Itoje
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