Under Armour Unveils Football Boots
Sportswear brand Under Armour has launched its debut range of football boots into the UK market.
The UA Dominate and UA Create range of boots are engineered for two key attributes matched specifically to the skills and playing styles of athletes – power and speed.
The foundation of the football footwear collection is the company’s MPZ (Modular Protection Zone) technology for impact protection and ArmourForm for shock absorption, comfort and additional stability.
The UA Dominate boot features the brand’s new H2Oi (Water Intelligence) technology – an external moisture management system that provides extreme water resistance to keep the athlete’s soccer boot dry and light for top performance.
The UA Create boot showcases a breathable Exoskeletal Foot Frame that provides a lightweight structured support system for the speed athlete.
Football boots are the latest addition to the range of Under Armour products available in the UK market which has traditionally focused on under-kit clothing.
Players throughout the Premier League and all three divisions of the Football League have already worn the Under Armour boots in the last four months of the season.
To promote the launch of the boots, Under Armour has created a test team of Europe’s best amateur players, handpicked for their professionalism, dedication and commitment to football. The Under Armour 11 will feature heavily in a pan-European internet and social media campaign.
A new website will also host documentaries of each players’ career, personal football stories, playing style and thoughts on the new boots in a series of videos and testimonials.
