Underdog boosts player protection with Sportradar

25 Sep 2025 | Stewart White
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US fantasy sports operator Underdog has partnered with Sportradar to integrate the sports technology company’s responsible gaming tool, Bettor Sense.


The agreement will see Underdog, the first US-based operator to leverage the solution, incorporate the AI-powered tool into its website and app to identify players exhibiting high-risk behaviour.

The programme also provides users with access to treatment services from Birches Health, which specialises in gambling disorders. Sportradar’s Bettor Sense solution is designed to enable operators to take a proactive approach in detecting early signs of gambling-related risk.

Adam Warrington, VP of Responsible Gaming, Underdog, said, “Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types. The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.

Jim Brown, Head of Integrity Services & Athlete Wellbeing, Sportradar, said, “We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behaviour. Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.


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