Unibet Connects With Celticlive Platform

Sports media and digital marketing agency Sports Revolution has signed Unibet as an official wi-fi and live betting partner of Celtic FC, utilising the StadiumLive service that will enable fans to bet in-play during matches.

The Scottish Premier League club’s Celtic Park stadium became the UK’s first fully wi-fi enabled football ground when it installed Sports Revolution’s StadiumLive in 2013.

Access to betting sites via Celtic Park’s stadium wi-fi had previously been blocked, but will now be possible with Unibet.

Simon Hills, commercial director at Sports Revolution said: ‘Stadium wi-fi has huge potential for commercial partners to offer services that enhance the match day experience for fans.’

‘Betting is a perfect fit, especially as in-play odds complement the real-time content we are serving fans through the app. We know that many fans want to use the wi-fi for betting, and now they can.’

Ed Nicholson, Head of Unibet’s UK Marketing Operations, added: ‘We are excited by the potential of stadium wi-fi for matchday betting, allowing us to add a new dimension for fans. We are one of the UK’s fastest growing betting sites and we want to be ahead of the game in the technology we use.’

‘Live betting is the future of online sports betting , and stadium wi-fi is a perfect way to fuel that demand and for us to make a mark. It’s new, it’s different and it adds real value for the fans.We expect it to take off with other clubs and wanted to get in early with this first application at the UK’s first fully connected stadium, Celtic Park.’

Unibet, which operates in over 100 countries, re-launched into the UK market in 2013.

As well as the relationship with CelticLIVE, in-stadium betting partnerships with 12 Premier League and Championship football clubs, including Manchester City, Liverpool and Everton, Unibet is also official sponsor of the Unibet Masters Darts Championships, which took place in Edinburgh on 1st and 2nd November.