Unicef Partners With ATP
Unicef and the ATP have announced a new partnership at the season-ending Barclays ATP World Tour Finals, set to take place from 13th – 20th November at The O2 in London.
The partnership will see the launch of the Super 8, in which the world’s best eight qualified tennis players come together at the season-ending finale on a mission to help Unicef raise awareness and funds to protect children from danger.
Throughout the tournament, short films about Unicef’s work, narrated by players in the Super 8, will be broadcast in the stadium giving spectators the opportunity to text to donate throughout the eight-day event. To kick start the fundraising, the ATP has committed to donating the proceeds from the sale of all children’s tickets to the tournament to Unicef.
Unicef UK, executive director, Mike Penrose said: “Right now millions of children are in danger. They’re facing violence, disease, hunger and the chaos of war and disaster. Through the power of sport, we can transform children’s lives and we are incredibly excited to team up with ATP at one of the biggest events on the tennis calendar. With the help of the Super 8, we aim to raise vital funds so that Unicef can continue helping to protect children by providing life-saving food, vaccines and education.”
Chris Kermode, ATP executive chairman & president said: “We are delighted to partner with Unicef and to launch the Super 8 campaign at our season finale, as we aim to unite the tennis family in supporting Unicef’s work to help some of the most disadvantaged children around the world. We are particularly pleased to be able to donate the proceeds from children’s tickets sales towards the campaign. We hope this gives even more reason for children to come down to The O2 across the eight days of the tournament to watch some world class tennis.”
The ATP has also announced this week that it has extended its broadcast deal for the finals with the BBC. The latest deal covers non-exclusive TV and full radio commentary rights and includes broadcasts of eight singles matches.
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