Unilever Finalises Man United Sponsorship
Manchester United has signed a regional partnership deal with Unilever, the consumer goods organisation.
The three year partnership will see Unilever become the club’s personal care and laundry partner in nine countries across South East Asia – Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
Unilever’s brands Clear, Omo and Rexona will now feature the club’s crest on its products. President of Unilever, South East Asia and Australasia, Peter ter Kulve, said: ‘This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets.’
Kulve added: ‘Through this partnership we will bring Manchester United Soccer Schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, wellbeing and future development.’
The deal marks the latest in a series of regional partnerships for the club, part of its global sponsorship strategy.
