Unilever Secures Women’s World Cup Deal
FIFA has agreed a deal with Unilever which will see several of its personal care brands become official sponsors FIFA Women’s World Cup Australia & New Zealand 2023.
The British consumer goods company’s Rexona, Dove, Lifebuoy and Lux brands are all included in the deal.
The partnership will run through to 2027 and include the FIFA World Cup 2026 and the FIFAe Finals, marking the first time that FIFA has teamed up with personal care brands across women’s, men’s, and eFootball.
As part of the agreement, FIFA and Unilever will collaborate with FIFA’s Women’s Development Programme. Launched in 2020, this initiative is designed to ‘provide opportunities for women and girls and supports the continued growth of women’s football around the globe.’
The terms of the deal sees Unilever provide funding, human resources, and support for tailored development programmes that will look to capitalise of the growth in the women’s game.
Fabian Garcia, Personal Care President at Unilever, commented, “Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes.”
FIFA Secretary General, Fatma Samoura, added, “Unilever has some of the world’s biggest and most impactful consumer brands, and we’re incredibly excited for them to join us on our journey to Australia and Aotearoa New Zealand. 2023 is going to be a landmark moment for women’s football, and Unilever are the ideal sponsor to help us grow the game globally – this year and beyond.”
The FIFA Women’s World Cup Australia & New Zealand 2023 is the ninth edition of the tournament and will kick off on 20th July 2023.
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