Unofficial Wc Brands Dominate Internet

Official World Cup sponsors are failing to associate themselves with the tournament according to the latest Experian Hitwise World Cup Brand Search Index.

Apart from Kia, all of the tournament’s sponsors have seen their levels of internet searches decrease.

The research shows that brands who sponsor individual teams have been the most successful.

Qantas, the official airline of the Australian team, saw its searches increase by 154.5% between the week ending 26th June and the week ending 3rd July.

But the World Cup official airline South African Airways fell by 29.3%.

Other brands that have seen a surge in the week include former World Cup sponsor Gillette, which saw searches rise by 20%.

Marks & Spencer, who provided the England team’s suits, also saw a rise of 6.5% increase in searches.