Unscriptd Expands Senior Team
Unscriptd, an athlete publishing company, has announced Anthony Hogg as chief revenue officer for the EMEA region, with a remit to grow revenue through its athlete collaborations and technology platform.
The idea of several key leading former Nike executives, Unscriptd enables athletes to become publishers and content creators and utilises proprietary technology that enables the management, distribution and measurement of content across social and digital channels.
Unscriptd has a global athlete network and has worked with elite athletes including Cristiano Ronaldo, Gerard Pique, Ander Herrera, Jordan Henderson, Virat Kohli, Andre Agassi amongst others.
Hogg joins a team at Unscriptd across content, digital publishing and data with former executives from the industry such as BuzzFeed, Twitter and Shazam.
The former broadcast executive has a track record in building high performance commercial teams to deliver revenue growth, as well as years of commercial and sporting experience. His previous roles first at Channel 5 and then running the first creative and then overall sales team at talkSPORT and Sport magazine mean he is perfectly placed to implement growth at Unscriptd.
Hogg joins from video content company Contended where he was part of the leadership team that developed the business from start-up to Snap global creative partner.
Hogg said: “I’m looking forward to evolving the Unscriptd offering across EMEA and building on the strong foundations that have been laid. The opportunity to bring collaboration on content with the best athletes in the world to commercial partners is something I’m really excited about. The world of sports marketing is changing and when you team our level of access with the technology platform we’ve built it’s a unique and compelling offer to bring to market.”
