Upmysport Receives £1m In Funding
upmysport, the digital platform designed to enable people to meet recommended sport and fitness instructors in their area, has received £1m in funding from private investors working in partnership with government-back investment fund, Angel CoFund.
The tech start-up, which was founded in 2013, is designed to meet the need for a simple, digitally-based service for arranging sessions with reliable instructors in a chosen activity. The service allows users to browse instructors, book sessions and take payment, as well as providing instructors with a full relationship management and marketing tool.
The Dame Kelly Holmes Trust has joined upmysport as a UK charity partner, providing the start-up with the opportunity to support underprivileged young people with the own health and fitness aims.
This latest funding will go towards further development of upmysport’s online and mobile offerings, and to support the development of strategic partnership opportunities.
Nicola Broom, CEO and co-founder, upmysport, commented: “The latest round of investment is incredibly exciting.
“With the market for instructor-led activity gaining ever more focus and growth, the investment puts us in a great position to turn our vision into a reality.
“The experience that the investors, such as the Angel CoFund, bring to the table is going to be invaluable as we look towards the best path to scale up.”
Tim Mills, investment director of Angel CoFund, added: “London has become an incredible breeding ground for tech start-ups but is also home to many people who are keen to learn new sports, build fitness or simply hone their talents.
“upmysport is focussed on helping consumers navigate the challenging process of finding the right coaching and tuition, making it effortless to locate, evaluate and hire professionals to suit their needs.
“Their platform fits a real need in the market – both in terms of digitising the instructor-led activity market, but also in terms of enabling people to get more involved in sport and achieve the active lifestyle they want on the go.”
