US Experience Agency Appoints Hurwitz 

RedPeg Marketing, a brand experience agency, has announced the appointment of Fredda Hurwitz as the company’s new CMO.

Hurwitz has previously served as global chief strategy officer for Havas Sports & Entertainment in London where she focused on driving the strategic growth of their offices around the world. During her eight years with the group, she developed and delivered brand strategies for a host of companies including Barclays, The Coca-Cola Company, the NBA and YAHOO!

Hurwitz will focus on growing and diversifying RedPeg’s current footprint, opening up new client opportunities outside of their US-based clients – including the likes of Accenture, GEICO, Square Enix and TD Bank.

“I first met Fredda during our time working together at Havas. She always brought an incredibly strategic approach and an unparalleled passion to her work. She is a one-in-a-million hire,” said John Piester, president, RedPeg Marketing.

“Her background and expertise make her uniquely qualified to help us both expand globally and elevate our thought leadership as we work to refine our perspective in the space we carved out over the past 23 years. Adding Fredda onto the executive team will also provide an invaluable mentor and growth opportunity for the women in our company.” 

Hurwitz added: “After months of working with the executive team in the capacity of consultant from my base in London, I soon realised that this independent brand experience agency had that beautiful but rare balance of producing great work, rooted in a phenomenal people culture.

“I believe that my global brand and agency experience is extremely complementary to the RedPeg team and that the notion of ‘small but perfectly formed’ is a wonderful springboard from which to go further, think bigger, create better and imagine more, thanks to our nimble approach when partnering with brands. I’m thrilled to join the team as CMO and look forward to discovering all that D.C. has to offer.”

This is the first of a series of updates planned for RedPeg in the coming months, including the reveal of a company rebranding as well as the acquisition of an new client in the gaming space.