US Soccer Unveils New Crest Using Virtual Reality
The US Soccer Federation unveiled its new crest with the help of virtual reality, moving away from traditional media event and provided fans and athletes with the first opportunity to see the crest.
To put the new crest directly in the hands of U.S. Soccer fans and athletes, 10,000 packages were mailed to members, current and former national team players, and friends of the Federation.
New @ussoccer crest is here! Will be an honor to wear it pic.twitter.com/B2T20vaxtF
— tim howard (@TimHowardGK) February 29, 2016
The package contained customised Google Cardboard, a virtual reality 360-degree video that takes fans inside the US men’s and women’s national teams, with fans also now able to watch a 360-degree Youtube video (above).
The video features narration from US Soccer players, along with current and future stars; Abby Wambach, Landon Donovan, Michael Bradley, Carli Lloyd, Crystal Dunn, Mallory Pugh and Jordan Morris. American Outlaw member Donald Wine II also contributes lines in the narration.
Got this in the mail today! Love the new @ussoccer crest! What do you guys think of it? #OneNationOneTeam #USA pic.twitter.com/MEzNUCakrd
— DeAndre Yedlin (@yedlinny) February 29, 2016
Alongside the digital experience, fans were provided with a scarf featuring the new crest. Fans were also prompted to share pictures on social media to launch the new identity.
US Soccer compiled and displayed the reactions to the new crest through a social media aggregator on ussoccer.com, and highlighted the best responses on its social media platforms.
The process of the rebrand began about two years ago with US Soccer providing input and insight to the design team at Nike. The collaborative effort went through hundreds of different iterations before arriving on a look.
