Vanarama Erect Hollywood-style Sign In Wrexham

Title sponsor Vanarama kicked off the start of the National League season with a new stunt in Welsh town Wrexham.

Ahead of the new season, the town saw its name erected in large letters in surrounding hills, in a tribute to the Hollywood Sign.

The mysterious arrival prompted many to speculate that it had something to do with Wrexham AFC’s owners, Hollywood duo Ryan Reynolds and Rob McElhenney – though the pair denied responsibility.

It then turned out that Vanarama was behind the stunt, with London-based creative agency Dark Horses also claiming responsibility.

On its website, Vanarama said: “After watching Wrexham AFC, Ryan Reynolds and Wrexham Council forced to deny their involvement in the ‘WREXHAM’ sign this week as well as seeing the social media frenzy we just couldn’t keep it a secret for much longer!

“Elite football has had a mixed six months, from the attempted breakaway European Super League (ESL) to England’s incredible run to the final of the Euros. As a long-time sponsor of the National League, we wanted to shine the bright lights of Hollywood on the level of football we love the most!

“We hope all the fans of the National Leagues enjoy a new lease of life this season back where they belong – on the terraces.”

Vanarama has a history of capturing the public’s imagination with gestures, teaming up with Prostate Cancer UK in 2019 to change its Title Sponsorship of the league to the MANarama National League in a bid to raise awareness of the disease. The campaign won the Event or Competition Sponsorship Award at the Sport Industry Awards 2019.

This year’s Sport Industry Awards take place on Wednesday 8th September at Evolution London – find out more and secure your place here.