Shorts: Icon Series, Gloucestershire Cricket, London Lions

Vanguart has partnered with Icons Series as its official timing partner for the 2025 Reignwood Icons of Football event.

The luxury Swiss watch brand, known for independent watchmaking, has taken its first step into golf through this partnership.

The event, taking place in March at Reignwood Park, will feature a match between Team England, captained by Lee Westwood, and Team World, led by Sergio García. Former footballers including Paul Scholes, Robbie Fowler, John Terry, and Theo Walcott will represent England, while Luís Figo, Gabriel Batistuta, Carlos Tevez, and Ruud Gullit will compete for Team World.

A key feature of the tournament will be the “$10M Swing” challenge, offering a $10m prize for a hole-in-one at Robinswood Golf Course’s 12th hole.

Icons Series has positioned the event as a high-profile crossover between football and golf, adding a unique competitive element to the sport.

Thomas Brookes, CEO of Icons Series, said, “As one of the world’s most luxurious watch brands, Vanguart’s vision mirrors the prestigious and premium experiences the Icons Series is creating. With this collaboration, we will continue to create unforgettable moments in time for fans of any sport to enjoy.”

Gloucestershire Women have secured key sponsors ahead of their 2025 season.

The team, preparing for their first season under the Gloucestershire Cricket Club umbrella, will be supported by existing partners who already sponsor the Men’s white-ball kits and Boys’ Pathway kits.

The sponsors will extend their backing to the Women’s and Girls’ teams, who are set to compete in competitions such as the Vitality Blast Women’s League 2, Vitality T20 Women’s County Cup, and the Metro Bank One Day Cup Women’s League 2.

This development follows the recent appointment of Lauren Rowles as Women’s Head Coach. Rowles, who previously represented Gloucestershire, brings experience as the current England Men’s Learning Disability Head Coach and former Regional Talent Manager at Central Sparks.

The Women’s team and Girls’ Pathway will be supported by WOB Group, Another Level Group, Bristol Omoda Jaecoo, Bit58, Hunter, Digby Associates, Bristol Fire, and Astra. These sponsors will appear on both playing shirts and training wear.

Joe Kaniecki, Head of Commercial at Gloucestershire Cricket, said, “We’re thankful to our partners who have proactively supported us in the early stages of Gloucestershire Women being part of the Club.”

London Lions have announced a partnership with global cybersecurity company, NordVPN.

The deal sees NordVPN become the Official Online Security Partner of the basketball team.

The partnership aims to educate fans about online security risks and promote the importance of online privacy.

NordVPN will provide internet security solutions to London Lions fans and offers a special deal of six extra months with a two-year plan.

Lenz C Balan, CEO of the London Lions, said, “We are thrilled to welcome NordVPN as the Official Online Security Partner of the London Lions.

“In today’s digital landscape, safeguarding online security and privacy has never been more crucial, and NordVPN’s industry-leading expertise perfectly complements our commitment to excellence.”

Josh Davis Motorsport (JDM) has announced Uggly & Co as its new title sponsor for the 2025 British Supersport Championship season.

The motorcycle lifestyle and clothing brand will back JDM’s three riders in the Supersport class, Carter Brown, Morgan Mclaren-Wood and Adam Brown, as well as James Cook in the Kawasaki British Superteen Championship.

Al and Tooey, Co-Owners, Uggly & Co, said, “We are absolutely delighted to be able to step on board to become title sponsor of the JDM team in 2025.

“We have watched the team closely over the last year and love the way the work and the way they wish to promote and develop young riders within the industry.”

Sustainable hydration solutions company Bluewater has partnered with the GEO Sustainable Golf Foundation to promote sustainability.

The collaboration aims to reduce single-use plastic pollution and improve access to clean drinking water in golf.

As part of the partnership, a portion of the sales of Bluewater refillable bottles at golf events and venues globally will be directed towards funding sustainability initiatives in the sport.

St Andrews Links has become the first global venue to retail the new Bluewater bottles. Other notable golf organisations already utilising Bluewater solutions include the DP World Tour, The R&A, LIV Golf and the Asian Tour.

Jonathan Smith, Founder & Executive Director of GEO Sustainable Golf Foundation, said, “For two decades, we’ve supported golf with widespread awareness raising and accessible programs, and always eager to promote innovation that helps the sport play better. As golf continues to grow around the world it is important that real solutions, like Bluewater’s, are taken up.”

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