Vauxhall Drives England Sponsorship
Vauxhall Motors has extended its partnership with the England football team for a further four years to 2018. The new deal with the FA includes support for all 24 of England’s teams, until the FIFA World Cup Finals in Russia.
The carmaker’s existing sponsorship as the official vehicle supplier of the FA, Wembley Stadium and St. George’s Park was previously due to expire at the end of next season.
However, under the terms of the new agreement, Vauxhall now becomes the presenting sponsor of England content on FATV, the FA’s online channel, which will be developed and distributed with the carmaker’s support.
Club England managing director Adrian Bevington said: ‘This is excellent news for England and all of our teams that Vauxhall support through this partnership. The FA, as a not-for-profit organisation, puts over £100 million back into the game at every level, every year. Vauxhall’s renewed commitment plays a key role in helping us sustain this level of reinvestment.’
Vauxhall chairman and managing director, Duncan Aldred, added: ‘Our current sponsorship of the England teams has delivered extraordinary new levels of brand awareness and really cemented our commitment to England’s national sport. We’re delighted to continue our relationship with England and look forward to another four years of productive partnership.’
England Manager Roy Hodgson said: ‘Since I became the England Manager a year ago the partnership with Vauxhall and England has been very strong, and I’m delighted that it will continue into the future.’
‘They support the team both in public and private, and from personal experience of driving a Vauxhall they literally help me get to the many matches around the country to watch England players in action for their clubs.’
The news of Vauxhall’s sponsorship renewal comes just before a busy summer for various England teams, with the Under-21 squad taking part in the UEFA 2013 European Championship Finals in Israel in June, and Peter Taylor leading the England Under-20 squad into the FIFA World Cup Finals in Turkey.
In July, Hope Powell leads her England women’s senior team into the UEFA European Championship Finals in Sweden in July. And of course, Roy Hodgson’s senior men’s team will play the Republic of Ireland at Wembley before heading to Rio to face Brazil in a prestigious friendly as part of The FA’s ongoing 150th Anniversary celebrations.
Meanwhile, according to media reports, the FA has allegedly opened talks with executives at Budweiser over an extension of the beer brand’s £8 million-a-year title sponsorship of the FA Cup.
