Video Augmented Reality System Launches In The UK

boomApp, the video recognition startup for businesses that has developed a proprietary technology to enable augmented reality functionalities on traditional videos, has launched in the UK.

boomApp’s algorithm can search and find a video within a database of millions of videos in less than five seconds. Users scan the video and boomApp, which is browser or app based, shows which video the image has come from.

This represents a chance for brands to engage with and gain insights instantly and directly from consumers by connecting their TV adverts to specific online content through a simple scan.

Brands can now redirect users online to obtain more information about the product they have seen, purchase that particular product, request a test sample, invite users to participate in surveys or contests or instantly share the content on social media.

boomApp’s technology could provide brands and advertising agencies with more options to create integrated campaigns and enable a fast and immediate interaction between the brand and the consumer.

Joao Da Maia Jorge, co-founder and CEO of boomApp said: “Video is the future of online and offline content; by offering brands the tools to create micro-moments of instant engagement with their customers, our technology leads to consistently and repeatedly more engaging interactions. The current ecosystem feels like the smartphone market before the iPhone. The opportunities are immense and we are extremely proud to be working with global brands at the forefront of the AR revolution”.

Since its launch the company has worked with global brands and innovators as well as digital agencies, boomApp’s proprietary technology has already helped find offers inside KIA’s sportage video, entertained kids bringing Carte D’Or ice cream physical menu to life and made Volkswagen’s new Tiguan 360º campaign interactive with exclusive content.

Salvador Cardoso Pinto, head of digital at KIA comments: “boomApp enabled KIA to engage with customers through a competition and promote the new Sportage in a dynamic and exciting new way by bridging offline campaign assets to an online experience. boomApp´s technology has leveraged KIA’s communication to the next level.

Ricardo Tomaz, CMO at Volkswagen adds: “boomApp was a central part of our communication setup: intuitive, modern and really easy to use. With it the offline Tiguan assets were integrated with an online experience where users could engage with the new model and gain access to exclusive content. “