Vietnam On Cards For Manchester City

Manchester City have announced a new club partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).

Named the fastest growing Vietnamese Retail Bank by the global banking finance review, with over two million customers, SHB will become City’s official affinity card partner in Vietnam, Laos and Cambodia.  

The groundbreaking deal will see the launch of the first-ever Manchester City debit card in the region, created to cater for City’s rapidly growing fan base in Asia.

Under the terms of the two-year partnership, Manchester City branding, promoting the affinity card, will be present in over 400 of SHB’s branches across Vietnam, Laos and Cambodia, supported by an outdoor advertising, print and radio marketing campaign. Cardholders will be provided with a multitude of money can’t buy experiences, including opportunities to meet City stars such as Joe Hart, Vincent Kompany, David Silva and Fernandinho. 

Tom Glick, chief business officer for Manchester City, said: ‘Following a string of recent accolades, including the Most Innovative Trade Bank in Vietnam, SHB’s reputation as a dynamic, forward thinking financial institution is richly deserved.  With an average growth rate forecasted at over 30% per year, over the next five years, it’s an exciting time to team-up with a partner of SBH’s calibre, throughout the region.’

Do Quang Hien, chairman of Saigon Hanoi Commercial Joint Stock Bank, added: ‘Manchester City’s popularity and brand value in South East Asia has grown exponentially in recent years. Their success and playing style on the pitch has been embraced by millions of young up-and-coming football fans across the region, who aspire to play and watch beautiful attacking football. SHB is a young, modern brand which shares the same aspirations and driving ambition for success as Manchester City.’

The partnership builds on SHB’s expanding football portfolio, where they also sponsor Vietnam’s topflight V League 1 team, SHB Danang FC.