Aston Villa FC has announced a record new deal for the Barclays Premier League team, with Italian technical sportswear label Macron set to become the official kit manufacturer for the start of the 2012/13 season.
The deal is reportedly worth £15m in total, with Macron replacing current suppliers Nike in a deal that will run until May 2016.
Aston Villa will become Macron’s flagship club in the Premier League, and the company will produce over 100 Villa-related product lines.
In addition to Macron supplying the club with official match kit and training apparel for players and management staff to May 2016, Macron will offer a full range of fashion wear including home and away replica kits, training and travel apparel, exciting accessories and extensive labels for females, children and infants.
The new home kit will be launched in mid-June at Villa Park and will go on sale immediately.
Villa CEO Paul Faulkner, said: ‘We are pleased and excited to be partnering with Macron and we look forward to the launch of our new kit for the 2012-13 season and also to benefiting immensely from a close working relationship.’
‘Commercially, this is the best deal the club has ever secured with an official kit partner.’
‘Macron has established its credibility in the development of high-quality performance football apparel and the sales and distribution of licensed products and this new partnership will significantly benefit Aston Villa in the years ahead.’
Macron CEO Gianluca Pavanello added: ‘We are both proud and delighted to announce the partnership with Aston Villa.’
‘Macron is a European company with a successful growth in the UK. We are particularly pleased to partner with Aston Villa, a club with great tradition and heritage, with which we share common values which are: a passion for sport, commitment and, most importantly, a focus on product quality.’
Villa currently sit 13th in the Premier League following the weekend’s defeat away to Newcastle.